National Business Manager - Woolworths NZ & Mass Merchants

Own a flagship account. Drive real growth. Lead from the front.

About Us

Vitaco is a leading Australasian manufacturer and distributor of an outstanding collection of supplements, health food and sports nutrition brands. Our four core brands — Healtheries, Nutra-Life, Musashi and Athena — have been helping people live healthier lives in New Zealand, Australia and over 30 countries worldwide for over 100 years.

Health and wellness is our passion. With over 650 people across New Zealand and Australia, Vitaco is a dynamic, purpose-driven business with strong momentum, a powerful innovation pipeline, and a clear ambition to continue growing across local and international markets. Your Opportunity

This is one of NZ’s most influential grocery roles — leading our Woolworths NZ & Mass partnerships across high-growth health, snacking and sports nutrition categories.

This isn’t a maintenance role.

It’s a true ownership role — where you’ll shape strategy, influence senior stakeholders, and drive commercial outcomes that are visible across the business. You’ll step into a portfolio with:

• Strong brands (Musashi, Healtheries, Nutra-Life, Athena)
• Proven momentum

A live innovation pipeline ready to scale 

Why this role stands out:

• Flagship customer ownership across Woolworths NZ & The Warehouse
• End-to-end accountability — JBPs, pricing, trade investment & P&L
• Real influence with senior internal & customer stakeholders
• Shopper-led execution that translates strategy into store impact
• Backed by a high-performing, collaborative team

Reporting to the Head of Sales – Grocery, you’ll operate with high autonomy and visibility across the NZ business.

What you’ll own

• Lead Woolworths NZ & Mass customer strategy and partnerships
• Own JBPs, commercial negotiations and financial outcomes
• Deliver category growth through NPD, ranging and optimisation
• Drive shopper activation and in-store execution at scale
• Lead cross-functional alignment across Marketing, Category, Finance, Demand & Field

Who this is for

This role suits:

• A Senior KAM ready to step up, or
• An experienced NBM/SBM wanting more ownership and influence

You’ll be:

• Commercially sharp with strong P&L ownership
• Relationship-led with confidence at senior level
• Comfortable operating across complexity and ambiguity
• Motivated by making a visible impact

You’ll bring:

• 8+ years FMCG experience within NZ grocery
• Experience leading Woolworths NZ or a major grocery account

A track record of delivering sustainable, profitable growth 

Why Join Us?

At Vitaco, We Care. We Act. We Succeed.

This is one of NZ’s most influential customer leadership roles, operating in fast growing, shopper relevant categories with strong brands, real momentum and meaningful commercial scope.

You can look forward to:

• One of NZ’s most influential customer leadership roles
• Operate in fast growing, shopper relevant categories
• Powerful, agile innovation pipeline across sports performance, snacking and core health
• High trust, high autonomy culture that backs its leaders
• Clear opportunity to shape category growth, partnerships and execution

Vitaco is growing — and it’s an exciting time to join us. As our business continues to expand across local and international markets, we’re welcoming new team members and creating fresh opportunities across all areas of the company. Joining now means being part of a dynamic, purpose-driven organisation with a bright future — where your contribution truly makes a difference and growth is part of the journey. 

What We Offer

• Competitive salary + bonus + car allowance
• A high-impact, visible leadership role
• Work across fast-growing, relevant categories
• Strong pipeline of innovation to drive growth
• High-trust, high-autonomy culture
• Clear opportunity to shape customer strategy and execution

Plus:

• Flexible working arrangements
• Staff discounts on our products
• Access to discounted health insurance
• Subsidised onsite café
• A paid day off on your birthday
• Learning and wellness initiatives
• Access to naturopathic advice from our in-house experts
• A fun, supportive and high-performing team environment

How to Apply

If you’re ready to own flagship customers and drive growth where it matters, we’d love to hear from you.

Applications will be reviewed as they are received, so we encourage you to apply early rather than waiting for the closing date.

Interested in other opportunities? Follow us on LinkedIn or set up a profile and job alert by visiting:https://vitaco.careercentre.net.nz and clicking Register.

Agency notice: This recruitment assignment is being managed directly by Vitaco’s recruitment team. We will reach out to our preferred agency partners should we require additional support. Thank you for respecting this process.

Apply now

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